FinTech Catalyst Program

Real-world product testing is a part of the CMFG Venture process. All CMFG Venture testing is done by Filene Research Institute—a nationally recognized research leader with a proven testing methodology. Will your product or service deliver as promised? Here’s how we find out.

Select partners go through a rigorous testing process to determine the following:

• Desirability
• Viability
• Scalability

A proven testing methodology

Filene has a long and successful track record of innovation testing in the marketplace. Filene has played a key role over the last 5 years in the creation, launch, and testing of more than 15 products and service innovations in over 100 credit unions across the US and Canada.

The Filene process

• Validates
• Tests
• Iterates
• Speeds time to market

Product testing structure

For each product, the Filene team:

• Creates a unique hypothesis to test
• Supports a roughly six-month testing process
• Tests each product at 5-12 credit unions (of varying asset sizes, locations and consumer demographics)
• Offers ongoing support to participating institutions throughout the testing period
• Gathers participant insights and research data and compiles a testing summary that includes next step and launch recommendations for viable products.

Think your product is up to the test? Learn more today!

Are you a Credit Union leader? Sign up here.