We have one mission: Improve consumers’ financial stability.
What can help drive financial stability? Innovation.

We believe hardworking consumers deserve more. More affordable financial service options.
More easy-to-use financial tools. More readily accessible, trustworthy financial information.

That belief is why CMFG Ventures exists. And why we’re working hard to find, support and nurture the next great product or service.
Think your product or service could be the one that makes a difference? Contact us today.

CMFG Ventures is the venture capital arm of CUNA Mutual Group, an established, trusted and financially robust
company that provides insurance products to more than 95% of U.S. credit unions.

CUNA Mutual Group was founded in 1935 by credit union pioneers who believed in the power and possibility
of financial stability for all. CMFG Ventures allows CUNA Mutual Group to discover and support the next
generation of game-changing innovators in the financial services space.

Do you have a great idea that could help financial institutions innovate, grow and put hardworking consumers
on a path to improved financial stability? We’d love to hear from you. Get in touch today.

Investment Criteria

Our role—A commitment to support and testing

We are committed to the success of our entrepreneur partners and that commitment goes beyond funding.
Our experienced team brings both exceptional knowledge of the financial services space and a breadth of start-up
expertise to our relationships. Plus, CMFG Ventures understands the value of product testing in the real-world.
We’re pleased to partner with one of the country’s leading research organizations, Filene Research Institute, to test
companies and ideas for desirability, viability and feasibility.

Initial investments of $1 - $5 million are typically made in the Series A or B round of companies that focus on one
of our core investment themes:

financial technology
Financial and Insurance Technology
financial education
Financial Education and Protection
data analytics
Data Analytics
digital channels
Digital Channels